Walmart has launched an online shopping section featuring officially licensed military merchandise.
The special shopping section is at Walmart.com/usmilitary, as part of the company's marketplace program. All five United States military branches are represented. So far, close to 3,000 items are available, including apparel and household goods.
“As a 31-year U.S. Army veteran I’m proud to wear my Army gear, and I’m thrilled that Walmart is providing a way for all of us to shop for officially licensed military merchandise with confidence and convenience,” said retired Brig. Gen. Gary Profit, Walmart’s senior director of military programs. “It’s a privilege to be part of such important efforts to remember our service members, veterans and their families not only on Veterans Day, but every day.”
Each military branch decides which products to license and offer through the Walmart marketplace, and more goods will be available as time goes on.
"The trademark licensing program leverages the importance of pride, performance and personal development to build brand awareness and create multiple touch points for Americans to show support to the U.S. Army," said Paul Jensen, director of U.S. Army trademark licensing.
Walmart has hired more than 188,000 veterans in the past four years, on its way to reaching its goal of hiring 250,000 by 2020.
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